Response time
How fast every new call, text and form gets a real first reply, compared with the baseline.
What we measure
Evidence, not theater.
Every result we report is tied to your real records, agreed definitions and a stated time window. Estimates and sample data are always labeled as such.
Qualified conversations
Replies or calls that meet the criteria you agreed to — not every response.
Booked appointments
Bookings the system created, with duplicates and cancellations shown.
Hand-off quality
Whether your team got the right context and could take the next step.
Staff hours saved
Admin work the system took off your team — data entry, chasing, reminders and reports — counted against the baseline.
Outcomes and opt-outs
What happened to every eligible lead, including the ones that said no.
Before launch
Agree on the scoreboard first.
A pilot brief sets who is eligible, the starting baseline, what counts as qualified, the time window, the exclusions, and who owns follow-up after a hand-off.
Revenue is a downstream result that also depends on pricing, sales, capacity and cancellations — so we measure the workflow directly and report revenue honestly.
On a larger system, each workflow gets its own scorecard, and they roll up into one view for the owner.
What you can check today
No client numbers here. Real systems instead.
We don’t publish client results on this site. What you can check yourself is what’s running in Trent’s own company, Terramorph, including two crew apps you can download today.
See what we’ve built
Right Hand CRM
Replacing Jobber at Terramorph
Crew Clock
On the App Store and Google Play
RoundOps
On the App Store and Google Play
YardCast
On the App Store and yardcast.ai